Marketing Manager

Fyron is 'the House of Fire', a fast-growing and international organization in the field of outdoor cooking and barbeque. As Europe's largest independent player in outdoor cooking, we create special moments around the fire with our brands and products. Our brands are OFYR, the Bastard, Grizzly Grills and Grill Guru. All our brands have their own values and strength. However, they all embrace a new way of outdoor cooking and experience and stand for high quality.

The range of brands (barbecues, cookers and accessories) is now sold at more than 1000 points of sale in Europe. From our two offices, Haarlem and Roosendaal, and together with 120 colleagues, we continue to build on our international growth. Fyron currently generates a turnover of more than €70 million and has built up a strong position to achieve further growth in core countries (the Netherlands, Belgium, Germany, France and the UK) and export. Mentha Capital is involved as an investor to facilitate and shape the ambitious international growth agenda.

In order to be able to grow and professionalize further, we are looking for colleagues. Do you already feel the fire burning? We are looking for a:

                                                                    Marketing Manager
                                                                            fulltime

 

Your challenge
Your challenge is to further build the Marketing competence and team, together with the Chief Product Officer, and to shape the commercial success of these brands! With 5 Brands in our portfolio and a bright future ahead of us, this is an awesome opportunity for an all-round professional with a strong background in Marketing! While there’s still a lot to win in our home market in The Netherlands, the biggest opportunities are abroad. The full spectrum of the funnel is relevant; from creating initial category awareness about the existence of kamado BBQs to Brand and Product awareness and all the way to strong Loyalty. How would you evolve the different Brand positionings to achieve an optimal result?

The role
As the Marketing Manager, you’re leading the team of about 15 energetic colleagues, including Brand managers, Graphical designers, Content creators, Digital marketeers, Retail/POS marketeers, Webmaster and Event managers. That’s pretty much an in-house agency!

You will not be surprised that this role encompasses evolving the Long Term vision for the different Brands (with related Guidelines, Identities and what not), creating annual Brand plans, strong campaigns and budgets, and leading the successful execution of them. Over time, you will evolve the department and the external agencies we work with.

You’ll achieve your results in close collaboration with your key stakeholders. You’ll be part of the Commercial Excellence Team together with the Chief Product Officer, Chief Commercial Officer and Product Management Lead. Spearheading the various Brand Core teams with your Brand managers and a Sales representative will be a strong tool on your journey to success! You will report into the Chief Product Officer.

All in all, this is a very exciting opportunity to join our successful yet eager organization, to build 5 Brands at the same time and to develop your team and department!


About you
It goes without saying that you are enthusiastic, excited to take on a challenge, not afraid to go the extra mile and have a great sense of humor. But this also describes you;

• You have significant experience in building a high end Consumer Brand and in Digital Marketing.
• You have at least a Bachelor degree in a relevant field.
• You have about 10 years of relevant experience in an international company.
• You have experience in leading a team. At the same time, you’re hands-on, ready to do what’s needed.
• You are able to operate strategically, tactically as well as operationally, if needed.
• You have affinity with outdoor cooking & lifestyle and our products.
• You have excellent communication skills in English and you’re comfortable presenting your plans to small to medium group sizes.
• Other aspects that will make you successful include creativity, entrepreneurial attitude, pro-activity and a strong drive for results.
• You are able to visit our other office (Haarlem or Roosendaal) at least once a week and occasionally visit the countries.

What do we offer?

• A pleasant working atmosphere in a dynamic and ambitious team;
• Enough space for personal input and development;
• The lines within our organization are short. This allows you to get things done quickly and you can really mean something;
• You will receive a competitive salary, which of course reflects your age and experience;
• A laptop;
• Weekly delicious fresh fruit during the lunch table and on Tuesday provided lunch provided by our neighbors of Smaak in Haarlem;
• Non-contributory pension;
• Possibility of personal development;
• 25 vacation days and 8% holiday pay (on a full-time basis);
• 25% staff discount.

Who are we?
Fyron was born from a collaboration between 200° Fahrenheit and OFYR. A passion for outdoor cooking and innovative product design led to the creation of The Bastard, Grill Guru and Grizzly Grills brands, making us one of the biggest players in the European ceramic barbecue market. OFYR is at the heart of an entirely new wood-fired cooker, which allows people to cook plancha style on the plate, an extremely social and spectacular experience.

At Fyron, we want people to connect with each other. Our products are designed to bring people together, a value that we also uphold in our workplace. We are driven by passion, solidarity, genuine enthusiasm and a playful mindset, which we use to work towards a common goal. We have a winner's mentality and settle for nothing but the best. We believe in strong and sustainable partnerships with our colleagues, clients and our global network.

Working at Fyron means working as a team to realize the growth of our brands. We help each other through difficulties and make time to celebrate successes. We are a company that constantly evolves and grows. We invest in our people, equipment and systems. The atmosphere is informal, but everyone has a healthy ambition and common goal. We also make time for fun outings, after-work drinks and, of course, fun barbecue evenings.

Enthusiastic?
Then we would like to receive your CV and motivation! You can send it via our online application form. Please tell us everything you think we should know about; projects you are proud of, successes, etc. For questions or more information about the position, please contact our CPO Steven Teuns via steven.teuns@fyrongroup.com. If you have any questions about the procedure please contact our HR Manager Willemijn via willemijn.severijnse@fyrongroup.com